University of Chicago Medicine

Reconnecting with Grateful Patients

University of Chicago Medicine created the Forefront Fund to forge relationships with donors of $1,000 up to $10,000 or more. The following year, the board decided to increase the number of potential donors by soliciting donations from grateful patients, something it had not done for many years, prompting the need to create donor communications from the ground up. With the completion of the University of Chicago Comer Children’s Hospital, packages were needed for two distinct audience groups: pediatrics and general hospital care.

The communications strategy was to express the UChicago Medicine’s key strengths in the context of psychological and emotional factors that influence donor giving at any level and across all audiences.

The tone of solicitations and membership materials focused on the personal relationship that donors have with UChicago Medicine. Visually, the strategy was executed using powerful black and white portraits representative of different patient audiences, in an invitation-style format with a simple color palette and elegant typography.

Client Success
The new materials were enthusiastically received by UChicago Medicine marketing and development management, staff and Forefront Fund board members.

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