American Society of Media Photographers
Advocate. Educate. Communicate.
ASMP is the premier trade association for the world’s most respected photographers—a community of professionals helping one another work smarter together. The Society’s visual identity fell short of exemplifying the high level of sophistication and business savvy the Society demonstrates in meeting members’ professional support and educational needs.
A few years into our long collaboration, Grillo Group repositioned ASMP and developed a new visual identity program to embody ASMP’s strengths as the reliable, willing, and authoritative advocate with a deep understanding of the issues and challenges that face professional photographers today. The program showcases ASMP members’ photography at every opportunity. Grillo Group completed more than 300 projects with ASMP. The work shown here includes projects completed before and after the rebranding.
One of the most impressive things to me is that the Grillo Group brings a cooperative spirit to each project. They are always open to additional input and ideas, but stay mindful of our clearly stated big picture message.
Judy Herrmann, Director of Content Strategy, ASMP
Client Success
ASMP members gave us a standing ovation at the national ASMP conference and consistently praised the communications we created.
