NorthShore University HealthSystem Foundation
Division of Obstetrics & Gynecology

Change her world with your gift. 

NorthShore Foundation asked the Grillo Group to clearly and persuasively tell the story of the innovative therapies and groundbreaking research that have become the hallmark of NorthShore’s Department of Obstetrics & Gynecology. The overarching goal was to inspire grateful patients, their families, foundations, and others to give generously to endow chairs within the Division.

Our first step in developing the case for support included learning as much as possible about NorthShore’s comprehensive women’s health services, therapeutic innovations, and cutting-edge research initiatives. Our true understanding of the “reason to give” came, however, when we spoke directly to stakeholders inside and outside the organization—patients, donors, family members, and the individual physician-scientists leading the effort.  

Through our multidimensional approach, we articulated the key attributes, core messaging, and relevant stories that brought the case for giving to life with simplicity and strength. The thematic underpinning of the case offers a glimpse into how messaging played out.

Her life. Entrust it to NorthShore. Her lifetime. Change it with your gift.
For far too long, women have been misdiagnosed, misunderstood, told to endure, and expected to suffer in silence. NorthShore physician-scientists have broken that silence and taken the lead in advancing women’s healthcare at every stage of life. Sustaining their critical work requires enormous investment in time, talent and infrastructure. Endowed chairs are the single most effective way to provide that support, recognize their leadership, and ensure the continuity of their tradition of excellence. Change her world with your gift. 

Client Success

I have found the Grillo Group team to be very effective at helping people focus on and communicate the "why" in whatever a project entails. If you're wondering how to convert Simon Sinek's thoughts on "start with the why" into action, I'd suggest Maria is on your list of people to call. She folds in the "what" and "how" in a way that results in a refreshing, compelling call-to-action.

Murray Ancell, Director NorthShore University HealthSystem Foundation

•

See more of Grillo Group’s work for NorthShore Foundation.
Personalized Medicine at NorthShore Case for Giving
Innovate & Transform Donor Stewardship Event Series