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American Society of Media Photographers | Branding, Marketing, Digital, Websites, Videos

American Society of Media Photographers

Advocate. Educate. Communicate.

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ASMP is the premier trade association for the world’s most respected photographers—a community of professionals helping one another work smarter together. The Society’s visual identity fell short of exemplifying the high level of sophistication and business savvy the Society demonstrates in meeting members’ needs. 

A few years into our long collaboration, Grillo Group repositioned ASMP and developed a new visual identity program to embody ASMP’s strengths as the reliable, willing, and authoritative advocate with a deep understanding of the issues and challenges that face professional photographers today. The program showcases ASMP members’ photography at every opportunity. Grillo Group completed more than 300 projects with ASMP. The work shown here includes projects completed before and after the rebranding.

One of the most impressive things to me is that the Grillo Group brings a cooperative spirit to each project. They are always open to additional input and ideas, but stay mindful of our clearly stated big picture message.

Judy Herrmann, Director of Content Strategy, ASMP

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Client Success
ASMP members gave us a standing ovation at the national ASMP conference and consistently praised the communications we created.

Audience research
Brand positioning, messaging strategy, tagline
Brand/sub-brand identities and guidelines
Advocacy initiative communications
Educational programs communications
Website, blog, and email campaigns
New member welcome package
Quarterly member magazine
Monthly e-news
Apps and videos
National and trade advertising
Trade show booths
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ASMP brand creates context for showcasing member photography.
This video promotes ASMP membership. Grillo Group created the concept and design, then art directed photography, editing, voice-over, and music selection.
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National membership advertising and brand communications.
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Member magazine. See the print version of the magazine here.
This video promotes ASMP's Find a Photographer resource. Grillo Group created the concept and design, then art directed photography, editing, voice-over, and music selection.
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Initiative and program-specific communications.
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Brand animation for learning videos available on the Digital Photography Best Practicies and Workflow website. dpBestflow.org is ASMP initiative funded by the Library of Congress.
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National brand event advertising.
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Educational resource design.
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