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University of Chicago, Booth School of Business

Booth School of Business at the University of Chicago

Focusing On Greatness

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Campaign case statement cover detail.

When the Chicago Graduate School of Business (now Chicago Booth) asked us, as a long-time collaborator on key projects, to serve as communications partner for their multi-million dollar capital campaign, it seemed only natural to focus on why the school ranks among the world’s best—namely, its people and their groundbreaking ideas. Top-notch faculty, rigorous academics, high-caliber students, and more Nobel Prize winners than any other business school offer proof.

The school agreed. We developed a continuous flow of cohesive, compelling messages that leveraged the school’s legacy of excellence to stimulate financial contributions needed to take the school’s programs and facilities to even higher levels. Through virtually every phase of the five-year campaign—from the kickoff party to the dedication of the new building—we helped keep donors, alumni, faculty, and students engaged and informed about fundraising milestones and construction progress.

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Client Success
The capital campaign proved so successful that the fundraising goal was boosted from $150 million to $250 million.

Capital campaign case statement
New building case statement
Advertising
Website
Campaign updates and cross-promotions
Event materials
Exhibits and installations across campuses
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Chicago is about people and their groundbreaking ideas. Each portrait in the case statement was intentionally taken with a slightly different photographic style to reflect the uniqueness and strength of each individual voice.
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Case for giving center spreads—breaking ground and building community.
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Capital campaign launch event invitation.
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Campaign progress website and print communications for donors and prospects.
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Example of campaign promotion and informational installations on campus.
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A new home for Chicago Booth. Building case statement cover and interior spreads.
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Alumni Celebration and groundbreaking even invitation and program communications.
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