Engineering Design Innovation, Segal Design Institute, McCormick School of Engineering, Northwestern University
Human Centered Design
Engineering Design Innovation at Northwestern is all about human centered design. It focuses on solving real problems through a disciplined blend of engineering expertise and design thinking. The approach is iterative, collaborative, passionate—grounded in thinking, doing, and making.
Based on interviews we developed key brand message points, a program design approach, and a unifying tagline to express the essence and value of the EDI curriculum—Intellect of an Engineer. Imagination of a Designer. The main program visual recasts a still image of a wheel and axle— now in motion, in color, layers interacting, coming together to create something new.
We extended tagline, messaging, and design to advertising, recruitment event posters, recruitment presentation content and visuals, and give-aways to promote awareness and interest in the EDI program and breadth of study available at Northwestern.
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Interviews and information gathering
Program tagline and key brand visual
Student recruitment presentation
Advertising
Email campaign
Promotional items
Photograph by Barbara Karant.
See more Grillo Group work for McCormick School of Engineering at Northwestern.
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